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Blog Posts by Geoffrey Willison
Chief Operating Officer, ConnectWise
Geoffrey Willison is Chief Operating Officer (COO) for ConnectWise. He is responsible for the integration of the ConnectWise and Continuum platforms and for expanding the breadth of products and services available to partners in order to help them grow and fulfill business objectives. Geoffrey brings more than 23 years of technology experience, including 10 years as a consultant. He began his role as COO in November 2019 following ConnectWise’s acquisition of Continuum, where he had served as Chief Financial Officer since February 2017. While at Continuum, Geoffrey was responsible for aligning Continuum’s financial planning, strategy and budget with the company’s mission and growth plan.
Prior to Continuum, Geoffrey served in a number of leadership positions, including CEO of Valore, COO and acting CFO at Plastiq, and president of Edvisors.
Geoffrey is also a board member at School the World, a non-profit that fights extreme poverty at its roots by bringing quality education to the world's poorest children.
He received an A.B. cum laude from Dartmouth College and an MBA from the Stanford Graduate School of Business. In his free time, Geoffrey enjoys spending time with his family, golfing and skiing. He currently resides in Boston.
8 min read
What are managed IT services?
Managed IT services allow businesses to delegate their IT operations to an expert third-party organization that specializes in handling these responsibilities. These third-party organizations, known as Managed Service Providers (MSPs), are responsible for the entirety or portions of a business’ IT systems, as agreed upon in a Service Level Agreement (SLA). IT equipment is typically procured by the client, and depending on the SLA, Managed Service Providers may provide round-the-clock monitoring, issue resolution and reporting, and more.
2 min read
Reasons to Use Managed Services in 2021
When thinking about how to best position your managed IT services, it’s worth considering what points make for the most compelling sell. Remember that while you may think SMBs should adapt your business model for one reason, they may have an entirely different set of priorities that you should appeal to. So, what should you lead with when marketing and selling to prospective clients?
2 min read
Mastering the sales-to-service handoff
One of the key moments when it’s particularly valuable for your team to work in harmony together is when you’re onboarding new clients. That’s an essential first step in your working relationship, so you want to make sure your team is making a good impression from the start. The good news is, whether you’re a small business or a company with hundreds of employees, there are actionable steps you can take to master the handoff between your sales team and your service team.
3 min read
How to scale during a hiring freeze
During the lifetime of your business, chances are that you will go through a period where you have to enact a hiring freeze. Whether this is due to a global crisis (like the COVID-19 pandemic), an economic recession, or other unforeseen circumstances, it is a reality that many business leaders will face. The good news is that even when unable to add headcount to your business, there are still ways to scale and prepare for the time when you can bring on more talent.
1 min read
The history of Continuum, a ConnectWise company
In October 2019, we were excited to announce from The IT Nation Connect mainstage that ConnectWise and Continuum were merging companies. Over the last several months, our teams have been collaborating on ways to better serve our combined partner base, which includes the knowledge we share. In an effort to streamline and make it easier to find information in one place, we’re merging the Continuum and ConnectWise blogs to one central location.